A FUN Way to add More Personality to your Website + Brand

TLDR: Your photo, your words, my animated doodles! Click here to see my availability and book this design service. Scroll down to see examples 🙌🏻

There are so many wonderful people with small businesses these days – you shouldn’t see this as a a bad thing for your business at all though. There is more than enough work to go around, it’s just a matter of being MORE YOURSELF, because you are the only version of you.

People can sell something similar to you, but no one’s going to do it exactly the same as you do it. Plus, the people following along with you probably don’t follow along with all the other people in your industry. They probably follow a select few that they relate and identify with personally in some way.

You don’t need to share absolutely everything about yourself, but bits of what really makes you YOU here and there will go really far to forging connections with people that just GET you and your business.

I think we’ve all been through that phase of wondering whether we should make it clear that it is JUST US in our business, or whether we should use the WE instead of I. I think years ago we all thought it looked more professional if our businesses looked bigger than they actually were. Nowadays though there has been a big shift towards people wanting to buy from small businesses, solopreneurs, and people just like them. It goes for both product and service based businesses – being small is now a superpower!

One of the most fun things about being a small business is your ability to experiment and try new things – there are no gatekeepers, there’s no one to approve the new thing you want to do. There’s just you (and possibly your VA or small team). Experimentation is something I personally just love to do and it’s what can often lead to really cool new offerings, or a new way of sharing what you do via social media, or a fun thing that can make your website shine just that little bit more.

I found something that is all of these things for me, and I want to share it with you right here!

As you probably know if you’re reading this, I’m a designer and illustrator, and I’d seen some super creative people drawing over their photos and sort of ’embellishing’ them with the procreate app and their iPad and apple pencils. I gave it a go and it was fun and creative and just a nice extra to share on my insta account. I’d also seen that GIFs had become really popular, you know those ‘stickers’ on insta stories where you can add little moving phrases and pictures? That’s not the only place you can use GIFs but it’s where I saw text animated so that it ‘danced’.

I thought “What would happen if I put these two things together, the embellished photos and the dancing animated text?”

What I created was SO MUCH FUN to design! The embellished and animated photos are eye catching and quirky (I haven’t seen anyone else combining both these methods…yet!) and SO filled with personality.

I’m hooked on creating them and so I now offer this as a sweet new design service. You can book your slot here!

I also made a tutorial for anyone that has an iPad and the procreate app so you can try it yourself if you want to. iPad and Procreate are just the tools I use and a similar method would work if you have other drawing software that uses layers and allows you to export as file types like .gif and .mp4 – Photoshop would work if you have a tablet that allows you to draw directly into it.

The examples

I thought it would be really helpful to show you some ideas of how this animation method could be used over your own photos, but the possibilities are endless. All I need is a photo of your choice and some text that you’d like me to add over the top. You can specify whether you’d like colour added too, or can leave it to me to work my magic!

This example is a really lovely way to share more of what your brand is all about on a wider level. What’s the inspiration behind everything you do in your business, what mantra really resonates with you? A stock photo from unsplash could be used, but your own photos are always going to be the ones that are best placed for your brand. You can post this on Instagram repeatedly! Obviously not in a short time frame, but you should never feel like you can only share something once. No one is going to see everything single thing you do, so repurpose and re-share!! Photograph taken by my brilliant branding photographer friend Sophie Carefull.
Here’s another example that works well for brand building. This is a mantra/affirmation that I use myself often when I’m feeling anxious about the future (both personally and business wise). The photo is another of my brand photos taken by Sophie Carefull and it works really well on my ‘About Me’ page because I talk about loving dungarees and hydrangeas!
Here is something that would work nicely for product based businesses – your tagline, or what you do over a really great photo of your products is a winning combination for your website 🙌🏻 Photo by Sophie Carefull
This one is perfect for those introduction posts we all love to share on Instagram periodically. You could also add this to an ‘about me’ or ‘start here’ highlight for when new people arrive on your profile and want to learn more about you. It’s also obviously would absolutely great for your website – homepage, about page, blog sidebar, so many options! Photo by Sophie Carefull

So there it is: Your photo, your words, my animated doodles!

The introductory price is £75 and the file types I’ll provide are:

  1. One still (non-moving) version as a jpeg file
  2. The animated version as an mp4 video file – this is usually only a few seconds long but Instagram automatically loops it when you upload to your feed, or you can loop it to make it longer with various free apps
  3. A gif file – many website platforms/builders will allow you to upload an animated gif file in place of the standard still jpeg or png file.

After booking your slot in my calendar, please email your photo over. If you’d like text on your image, please email the text over along with your photo. I’ll need this BEFORE the date you booked in my calendar. Usually I’ll provide the files within 2-3 days, but I’ll always keep you updated.

Please do email me at meg@lemonandbirch.com or click on the chat box (in the bottom right corner) if you would like me to check your photo for usability. You can upload files via the chatbox 🙂

If you’re ready to book your slot for this in my calendar you can click here!

And don’t forget the tutorial I made if you have the tools and software and would like to learnt the method yourself.

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