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A question I frequently get asked is how to make sure a brand identity stands the test of time. It’s so hard to work on your own brand identity; you’re really close to it and you see it so often that your own perception of it is skewed from what other people see. People need repetition!

The main thing to note about your brand identity is that people need to be able to identify you again once they’ve seen your branding the once. So there is a little wiggle room for variety, but things always need to be identifiable as being yours. This is where trends can harm you rather than make you necessarily look more up-to-date.

And so here are my thoughts on making sure your brand identity stands the test of time.

Firstly, you’ll need to think about what your brand stands for on a wider level. If you had to pivot and change your product or service, what values or elements of your story and brand would stay the same?

An example is if you’re a jeweller, your work and style might evolve over time, but what inspires you at it’s core probably won’t. What is it that’s at the very core of your brand – the why or how you got here?

It could be a set of values, it could be your story, it could be a number of things. I don’t mean all the rest isn’t important, it totally is…but you want to get right to the heart and work out what’s unwavering.

And so how do you translate that into design?

The fun bit! You’ll want to build these foundational things into your main brand identity – so into your logo and branding elements, your colours, the mix of fonts you use. It’s about finding the balance.

It’s not an easy process, but what I mean is that different parts of your brand foundation can come through in different areas. Always try to see the bigger picture of how things work together.

Not every part of your brand identity needs to convey EVERYTHING. That’s why you have different ‘moving parts’ (logo, palette, font system)

Colour is great for quickly conveying FEELINGS, EMOTIONS, and VALUES. Typography can show if your brand is MODERN, CLASSIC, or RUSTIC.

And logo icons, graphics, and illustrations can actually tell stories, or convey ideas and meaning in visual form. Everything works together to build a picture for your audience.

You’ll want to make sure it’s clear and that the things you’re showing are going to resonate with your audience. BUT at the very beginning you might not know your audience well, so don’t let that bit hold you back.

Focus on conveying the true essence of your brand so that people can quickly self-select. “That’s for me”, or “That’s not for me”.

The WORDS you use need to be much more rooted in the knowledge of who your client or customer is, and your WORDS are something you can easily tweak as you get more clear on that. Your brand identity is there to show the core of who you are (as a business), what you value and why, so that you attract like-minded people. Then you can have fun with trending things like gradients – as long as not every part of your brand identity is changing with trends, you’re allowed to have fun!


If you need more help with this don’t hesitate to email me at meg@lemonandbirch.com with your questions, I’d love to help. You can see the branding packages and other services I offer here.

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Laney from Silent Goddess Art Jewelry got in touch via Instagram after seeing the work I’d done for fellow jeweler Rosy Revolver. I’m always so pleased to be able to work with jewelers because I specialised in jewelry design and silversmithing in my Art degree. I later got into branding and graphic design via a corporate role – it’s so much fun to be able to combine my knowledge and expertise in these two industries and create beautiful, multi-faceted brand identities that really show the heart and soul of my clients’ work, but that also allow them to grow.

This is exactly what Laney needed – a brand identity that felt true to her work now, but that would allow her work to evolve and grow over time.

Here’s the summary of how Laney’s brand needed to feel:

A BRANDING EXPERIENCE that MAKES YOUR AUDIENCE FEEL CALM and REFLECTIVE as they DISCOVER YOUR JEWELRY PIECES and products  – an identity that is CLEAN but WARM and NATURE-DRIVEN, with a DISTINCTIVE edge.

(This addresses 2 key things to help keep your brand consistent and strategic: (1) how you want to make people feel and (2) what words that you want them to associate with your business.)

I put together the mood board below first, before diving into the design phase.

I was able to create a brand identity that Laney loved during the first design phase! See part of the process of bringing it all together below, plus a closer look at each element.

Main logo design over an original painted background created on Procreate/iPadPro
Main logo
Secondary Logo
Secondary logo
Circular logo and makers marks

After working together Laney said:

From the first moment Meg sent over a preview of the branding package she created for me, I’ve been pretty speechless and I find myself in that same predicament as I’m writing this. I HIGHLY encourage you to reach out to Meg if you are interested in branding for your business. She did such an outstanding job and is so wonderful to work with. Meg, I continue to be in awe of the package you created for me. You are incredible. Thank you ⚒️🌲🏔🌙


If you’re looking for stunning, professional branding head on over to my services page to see the packages I’m currently offering.

Please do get in touch if you have any questions, the chat box in the bottom right of the page is the quickest way to chat to me!

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Safiyyah approached me via Instagram and asked me to create a Brand Identity Design for her business and I couldn’t wait to get started working with her!

Safiyyah is a British born artist and textile designer based in Birmingham. She specialises in floral print and pattern, taking inspiration from her original art work.

Her unique watercolour style embodies the magical unexpected beauty and wilderness found in nature, with all its imperfections. Safiyyah’s style encapsulates nature in its entirety as she strives to transport you to a world full of enchantment and beauty through her art.

https://safiyyahstudio.co.uk/about_safiyyah_floral_designs

Her audience for her beautiful nature inspired artwork had grown quickly on Instagram and so she wanted to make sure her website and the packaging for her paintings and products was professional and created a beautiful client and customer experience.

Here is our goal for how the Safiyyah Studio Brand Identity needed to feel.

A BRANDING EXPERIENCE that MAKES YOUR AUDIENCE FEEL ENCHANTED and SOOTHED as they DISCOVER YOUR ART – an identity that is TIMELESS, with an IMPERFECT and APPROACHABLE edge.

This addresses 2 key things to help keep your brand consistent and strategic: (1) how you want to make people feel and (2) what words that you want them to associate with your business.

After we were on the same page about how the brand identity needed to feel, I put together a mood board to show the direction.

After the mood board phase I was excited to dive into the design and I managed to create something Safiyyah loved during the first design round!

I created a unique typography logo, hand-drawn the leaves and branches, and overlaid them with Safiyyah’s own watercolour work and photographs.

I used overlay effects in InDesign so that the different layers of the background somewhat blend together to create this gorgeous textural effect. It bridges the gap between Safiyyahs floral artwork and her landscapes and feels distinctive without taking the emphasis away from her art.

See the process video of the brand identity I designed for her, along with a closer view of all the details below!

Main logo design
Main logo and colour palette
Typography logo with green textured botanical background
Logo design for Safiyyah’s watercolour landscape series
Circular logo
S monogram design
Tagline design
Product packaging

Here’s what Safiyyah said about working with me:

Meg from Lemon & Birch was a joy to work with. She just completely understood me and my brand and created something that was full of magic and soul. She helped me create beautiful cohesive brand packaging that evokes a feeling of enchantment!

Safiyyah


If you’re looking for stunning, professional branding head on over to my services page to see the packages I’m currently offering.

Please do get in touch if you have any questions, the chat box in the bottom right of the page is the quickest way to chat to me!

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TLDR: Your photo, your words, my animated doodles! Click here to see my availability and book this design service. Scroll down to see examples 🙌🏻

There are so many wonderful people with small businesses these days – you shouldn’t see this as a a bad thing for your business at all though. There is more than enough work to go around, it’s just a matter of being MORE YOURSELF, because you are the only version of you.

People can sell something similar to you, but no one’s going to do it exactly the same as you do it. Plus, the people following along with you probably don’t follow along with all the other people in your industry. They probably follow a select few that they relate and identify with personally in some way.

You don’t need to share absolutely everything about yourself, but bits of what really makes you YOU here and there will go really far to forging connections with people that just GET you and your business.

I think we’ve all been through that phase of wondering whether we should make it clear that it is JUST US in our business, or whether we should use the WE instead of I. I think years ago we all thought it looked more professional if our businesses looked bigger than they actually were. Nowadays though there has been a big shift towards people wanting to buy from small businesses, solopreneurs, and people just like them. It goes for both product and service based businesses – being small is now a superpower!

One of the most fun things about being a small business is your ability to experiment and try new things – there are no gatekeepers, there’s no one to approve the new thing you want to do. There’s just you (and possibly your VA or small team). Experimentation is something I personally just love to do and it’s what can often lead to really cool new offerings, or a new way of sharing what you do via social media, or a fun thing that can make your website shine just that little bit more.

I found something that is all of these things for me, and I want to share it with you right here!

As you probably know if you’re reading this, I’m a designer and illustrator, and I’d seen some super creative people drawing over their photos and sort of ’embellishing’ them with the procreate app and their iPad and apple pencils. I gave it a go and it was fun and creative and just a nice extra to share on my insta account. I’d also seen that GIFs had become really popular, you know those ‘stickers’ on insta stories where you can add little moving phrases and pictures? That’s not the only place you can use GIFs but it’s where I saw text animated so that it ‘danced’.

I thought “What would happen if I put these two things together, the embellished photos and the dancing animated text?”

What I created was SO MUCH FUN to design! The embellished and animated photos are eye catching and quirky (I haven’t seen anyone else combining both these methods…yet!) and SO filled with personality.

I’m hooked on creating them and so I now offer this as a sweet new design service. You can book your slot here!

I also made a tutorial for anyone that has an iPad and the procreate app so you can try it yourself if you want to. iPad and Procreate are just the tools I use and a similar method would work if you have other drawing software that uses layers and allows you to export as file types like .gif and .mp4 – Photoshop would work if you have a tablet that allows you to draw directly into it.

The examples

I thought it would be really helpful to show you some ideas of how this animation method could be used over your own photos, but the possibilities are endless. All I need is a photo of your choice and some text that you’d like me to add over the top. You can specify whether you’d like colour added too, or can leave it to me to work my magic!

This example is a really lovely way to share more of what your brand is all about on a wider level. What’s the inspiration behind everything you do in your business, what mantra really resonates with you? A stock photo from unsplash could be used, but your own photos are always going to be the ones that are best placed for your brand. You can post this on Instagram repeatedly! Obviously not in a short time frame, but you should never feel like you can only share something once. No one is going to see everything single thing you do, so repurpose and re-share!! Photograph taken by my brilliant branding photographer friend Sophie Carefull.
Here’s another example that works well for brand building. This is a mantra/affirmation that I use myself often when I’m feeling anxious about the future (both personally and business wise). The photo is another of my brand photos taken by Sophie Carefull and it works really well on my ‘About Me’ page because I talk about loving dungarees and hydrangeas!
Here is something that would work nicely for product based businesses – your tagline, or what you do over a really great photo of your products is a winning combination for your website 🙌🏻 Photo by Sophie Carefull
This one is perfect for those introduction posts we all love to share on Instagram periodically. You could also add this to an ‘about me’ or ‘start here’ highlight for when new people arrive on your profile and want to learn more about you. It’s also obviously would absolutely great for your website – homepage, about page, blog sidebar, so many options! Photo by Sophie Carefull

So there it is: Your photo, your words, my animated doodles!

The introductory price is £75 and the file types I’ll provide are:

  1. One still (non-moving) version as a jpeg file
  2. The animated version as an mp4 video file – this is usually only a few seconds long but Instagram automatically loops it when you upload to your feed, or you can loop it to make it longer with various free apps
  3. A gif file – many website platforms/builders will allow you to upload an animated gif file in place of the standard still jpeg or png file.

After booking your slot in my calendar, please email your photo over. If you’d like text on your image, please email the text over along with your photo. I’ll need this BEFORE the date you booked in my calendar. Usually I’ll provide the files within 2-3 days, but I’ll always keep you updated.

Please do email me at meg@lemonandbirch.com or click on the chat box (in the bottom right corner) if you would like me to check your photo for usability. You can upload files via the chatbox 🙂

If you’re ready to book your slot for this in my calendar you can click here!

And don’t forget the tutorial I made if you have the tools and software and would like to learnt the method yourself.

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Recently, my bike had a bit of a spruce-up (stick with me…). The bike itself is a sweet ‘ladies’ style one I bought when we were on a campervan holiday in France years ago.

I had still been using an old Saracen mountain bike that was a bit rubbish and really uncomfortable, and in a bid to make bike rides fun again I bought this new one. I let the old, uncomfortable one go and it felt good.

This new bike made the holiday SO MUCH MORE FUN for me. I was excited about riding again because the ‘sit up’ style of the bike and the comfier (wider 😂) seat meant I wasn’t in pain after every ride.

I bought a cute basket for the front from an outdoor market and we rode to the bakery and back again for baguettes and pastries in the mornings. I was living the dream.

Fast forward to when we got home again to our rather hilly area of North Wales. My low budget bike meant that the thing is made of steel and is HEAVY. That’s no bother when you’re cycling along the flat, but it makes life a lot harder when cycling anywhere means you have to ride up hill all the way back home 🥵

My lovely new bike sat in the garage gathering dust. Cycling just wasn’t fun again.

Now, my Dad is really into his bikes and cycles for miles up and down dales, and in a bid to get me back on mine again, he and my husband hatched a plan to fit it with a motor and battery and turn it into an e-bike for my birthday.

What a bloody brilliant idea – they did an epic spruce-up of my bike and it certainly did the trick! 

A pregnancy and a newborn baby meant it sat for a little while longer until we found a kids seat that fits over the pannier and battery at the back…but now I’m all ready to go and am EXCITED and looking forward bike rides again.

I was reflecting on this and it made me think of our businesses and how they can either serve us well and feel light and FUN, or when things are no longer serving us they can just feel like a real hard slog.

Things change over the years, and our businesses need to shift and change with us. Things should feel exciting and light and fun and if they don’t, we need to think about how we can make moves in the direction of excitement again.

I’m not talking about ‘shiny new things’ necessarily. Sometimes ‘new’ is what’s needed, and sometimes it’s just about letting go of some things, sprucing some things up, and doing more of what feels light and enjoyable.

Here are some ideas for sprucing up your biz world and for tuning into what feels light and enjoyable!

Let it go (Let it go… ❄️)

1/

Are you on ALL the social media platforms? Are you trying to do ALL the things to market your business? This can just make you feel scattered because you’re spreading your energy too thinly. Doing a couple of things well and with great energy is so much better than trying to do everything. Which social media platforms do you enjoy? Stick with those.

2/

Go further and think about which features inside the social media app you enjoy using. Yes it might be true that apps like Instagram ‘reward’ (for want of a better word) those that go all-in and use every feature, but what’s the ‘reward’? A bigger following? Can you stay engaged with that following or are those numbers just a vanity metric? I’m absolutely not telling you to not try each feature. Please do try them all if you want to and have the headspace to do so. But find out what works for you and let go of the rest.

3/

Do a digital de-clutter and shut down the profiles that aren’t serving you. I’m taking my own advice and shutting my twitter account down. I don’t really get it, it doesn’t serve me, and my mind will feel less cluttered with it gone. Remove people from your following if they don’t engage with you, and unfollow anyone that doesn’t inspire you. 

Spruce it up

1/

Sometimes brand new is necessary, but not always. It’s amazing what a little spruce up can do, you could feel renewed and excited again. Refreshing your branding is an obvious one (you know I’m here for you for that 😘) but there are so many other things like making improvements to your website or refreshing the things you share or the ways you share on social media. Mix it up!

2/

Refresh your product offering, client packages, or process. Especially when you’re delivering services you can repackage things in a slightly different way perhaps with a refreshed process too, and suddenly it might click with people who have been following you but haven’t bought from you or invested yet. This happened for me with this new offering. For products, you could refresh your packaging and make the experience of buying from you even more magical.

3/

Repurpose past things you’ve created/written. With a few tweaks it could feel like something totally new 🙌🏻. Think about new ways of delivering what you’ve already created. I recently discovered HelloAudio (affiliate link) which is a way to create private podcasts. You can create audio content, or repurpose video (they’ll do it for you, just upload the videos) and create a link that will allow your audience to subscribe and get the episodes in their own podcast app. No specialist app needed, most podcast apps work – it really is like a private podcast feed! You could provide it for free, as part of a course you’ve created, or it could be a standalone paid offering. This is something I want to take advantage of because it means people can take your content AWAY from the screen and listen to it whenever, wherever 👏🏻. Even things that need visuals can work – it takes some of the overwhelm away just consuming the content with one of your senses first. Then people can look at the video or visual elements afterwards when they feel ready alongside the audio. 

Something new?

1/

If there are some things you’ve let go of, can you start something new that feels aligned with your values and the way you want to run your business? I want to encourage you to experiment. Ask yourself ‘What would happen if..? and insert your own crazy new way of doing things that might just actually work. Sometimes we have to offer our audience NEW ways of working with us, at different price points. Sometimes people have been following along and for ages and are just waiting for the right time and the right thing to invest in.

2/

If the way you’re presenting yourself and your brand online feels particularly misaligned maybe it is time for an overhaul. A new brand identity that perfectly shows the heart and soul of your business will make you feel excited about showing up and sharing your magic again. After working with me on her branding, Katie said “I’ve adored the experience of working with Meg on my branding and I’m totally in love with the final result. The concept she came up with is so stunning and so me – I still can’t quite believe it’s mine! I can’t wait to start using it.”

3/

Is there a new tech tool or some new hardware that’s going to make your life or your work easier and more efficient? I invested in a macbook pro earlier this year which is loads more powerful than my desktop computer (and so is quicker with many tasks) and allows me to work away from my desk. That’s invaluable to me – I need ultimate flexibility because we want to travel soon and I’ll be working on the road more. Just because something is expensive it doesn’t mean it’s not the right thing to invest in. Reflect on what will make your life/work/business easier, more efficient, or more enjoyable and invest in that.


I hope this has helped you to think a little differently about your business. If you feel like you need a little clarity I can help you un-muddle things via a 1to1 session.

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May will soon become June and this year (2020-2021) has certainly been one I will never forget. I’ve had some amazing opportunities to work with some incredible businesses and had my largest earning month to date in March, but there’s also been a couple of things that really didn’t go to plan.

I had to terminate the contract for one project I was really excited about working on. It’s the first time this has ever happened to me and I’ll be honest and say it really knocked my confidence. The client paid a deposit, we had our kick-off call to make a start which went really well, but there was information I was waiting on.

I asked multiple times for the information I needed and in the end really couldn’t wait any longer. After not hearing anything for over a month I offered to restart the project at a later date (with no restart fee) but have had to shelve it for now with the earnings from it I was expecting to make crossed out of my books. I still haven’t heard anything!

That, coupled with the easing of lockdown in Britain where everyone is happy to be able to see friends and family again (and rightly so) has made for a slower couple of months in terms of earnings compared to my mega month in March. I’m STILL learning, after 4-5 years in business that this is just the way it works.

It’s an ebb and flow, a seasonal rhythm, yet it still catches me off guard. You have times where your business makes you feel like you’re on the top of the world, and then something shifts, and you’re second guessing whether you’re doing the right thing, whether you’re really cut out for running a business.

I’m learning that everything moves with the seasons – my business tends to be busy for bookings from late Summer through to Spring, it’s that ‘back to school’ energy where everyone is hyper focused on starting new things, and it’s the same with the new year too.

That energy runs all the way until about now, where everyone seems to just slow down. It makes sense now I’m thinking about it, Summer is to be enjoyed, it’s for relaxing and going on holidays (staycations this year maybe!). And I think I need to let myself ease into that too. Soon enough the energy will shift again, and if I don’t let myself rest and be at peace with the season I’m in, I won’t be ready to be swept up in all that energy again. 

Sometimes though, it gets to the point where you just need a little sign from the universe that you’re in the right place and it’s ok to rest for a little while.

My sign came in the form of a message through my website:

“I came across your website last year & was COMPLETELY wowed by your work & your warm approach, WHICH SHINES THROUGH ON YOUR CORNER OF THE INTERNET. I wasn’t ready to “take the leap” in my own business then…but I am now. So where did I head to once I made this decision? Straight to you!”

A few days later, this lady has booked into my calendar and we’re looking forward to working together soon. It flowed with ease, no back and forth about scope and pricing, just warmth and excitement and it’s been an exchange that will stick in my mind for a long time.

It reminded me that the seeds you plant now might not bloom straight away. But some time in the not too distant future those flowers will spring up and you’ll realise the things you put in motion in the past made this happen TODAY 🌟

A potential client and customer that finds you will likely not book or buy straight away. They need to see you and hear from you multiple times until they’re at the point in their life when they ARE ready. Then you’re the obvious choice if what you’re sharing resonates with them and they’ve been reminded about you enough times.

Keep showing up, keep shining. You are seen even when no one ‘says’ they see you in this moment.

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I was super excited when Anna Dunleavy got in touch with me about her branding via Instagram. We had been following along with each other for a while and I loved all the work she was doing. I knew she was a personal branding photographer and had recently set up her community – Fearless Hustle Collective.

Anna created the Fearless Hustle Collective to provide a supportive community of likeminded female creatives where everyone can help each other on the way to achieving their goals.

There are a few different elements within the Fearless Hustle Collective. There’s the super valuable paid membership club where Anna provides group coaching calls, monthly expert sessions, accountability calls, downloadable worksheets, and a closed Facebook group.

She also has monthly in-person meet-ups in Nottingham (UK), and a podcast where she talks to other business owners and creatives to share their stories and the nuggets of wisdom they’ve learnt along the way.

Anna felt that she was struggling to grow her reach because her branding wasn’t memorable enough and didn’t stand out. She wanted a look that other female business owners would feel connected and drawn to. Anna has a real spiritual side (like myself) so we were inspired by sun and moon symbolism and I dived deeper into other symbols and their meanings in parts of the branding too.

I also created the three sigils shown in the following images that incorporate the moon along with symbols of strength and support, clarity, and wisdom for each section of Anna’s business. A sigil is where you set an intention and then distill that message down into a meaningful image or design. The sigils feel like a tangible representation of the benefits of being part of the Fearless Hustle Collective.

After sending through the first brand design draft to Anna, she had this to say: “YOU HAVE BLOWN ME AWAY!!! The branding is everything I wanted and more. It couldn’t have felt more me if you tried! And I can’t tell you how thoughtful the sigils are. Thank you so much for all of your hard work. I’m honestly so so happy, and can’t wait to start using the branding. Thank you!”

I hit the nail on the head first time with this design and after a small tweak to the weight of some of the text, we were good to move onto collateral items such as business cards and blog graphic templates!

If you’re looking for a stand-out design for your brand please get in touch, I take on a very limited number of projects each month

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Caro is an in-home family and newborn photographer who approached me via Instagram. She is also a passionate photography coach and mentor who is moving into the teaching world as another branch of her business.

With the shift in her services Caro knew it was time to update her branding so I created a bold, striking brand design for her that blends seamlessly with the stunning light and shadow play that is so distinctive in her photography.

Caro’s previous business name was Blue Cicada Photography – at the time of setting it up she was living away from her original home of Provence. Cicada’s reminded her of the summer months back at home and ‘blue’ came from the very unique blue of the Provence summer sky.

With a move back to France and a business that has evolved into teaching and mentoring alongside photography, Caro felt it was time to make her brand feel more like her.

She told me a story about how some types of Cicada’s stay underground in the dark until they shed the skin that has protected them while they were growing. Once that is done they come out into the sun and sing their hearts out. This is a beautiful metaphor for where Caro is at with her business – she’s ready to celebrate her hard work over the years and be the name and face of her business.

After reading this story I knew we had to keep Cicada imagery in Caro’s branding even though she was changing the name because it represents her business journey so well.

I put together the mood board below as a starting point for the project.

I combined hand-drawn Cicada wings with bold but refined typography that plays on the light and shadows that are a distinctive part of Caro’s photography. I overlapped the 2 hand-drawn wings to create the rectangular mark on the right shown below.

And below you can see a GIF animation of me creating the custom typography logo.

In the below submark, the word Caro is rising out from the circle to show that she is bringing herself to the surface. We chose colours that feel warm but dramatic to strike the balance between compassion and strength.

This was the very first concept I created for Caro following on from the approved mood board and she fell in love with it right away! She said: “It feels like you have materialised my vision…I feel elevated and energised!” To finish off, I also created some instagram templates for Caro, a business card design, and a keynote presentation for her training sessions.


If you are interested in working with me on new branding for your business please have a look at my services page and get in touch. I can’t wait to hear from you!

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Jess from Rosy Revolver contacted me via my website after finding me on Pinterest and we immediately knew we were a great fit for working together!

Jess is a Silversmith and a Jewelry Instructor with online courses – I studied some Silversmithing back during my college degree and so having some working knowledge of her industry meant I understood her business easily and intuitively.

At the beginning Jess said:

I’m struggling to bring all the aspects of my business into one brand image – partly because I sell to jewelry consumers but also to other silversmiths. The one thing I know for sure about my client is that she’s highly create and individual… beyond that, I struggle with how to get started, finding the time to create the brand I know in my heart that RosyRevolver could be, and creating beautiful visuals that translate into the story that my jewelry and company try to tell…

To unite all the parts of Jess’s business I created circular design that feeds into each of the logo varieties. It was so much fun to design with the wild rose theme and to make each design feel like a collection of trinkets – gathered, treasured, arranged.

Jess’s jewelry work is just like that – collections of repeating elements, sometimes including precious stones, vintage glass, African clay, and always with fine and sterling silvers.

She builds these materials into beautiful, wearable pieces that are bursting with stories to tell. It’s jewelry with heart and soul and history, ready for you to wear and layer with your own story and meaning after the many years you’ll treasure it.

Of course there was custom typography in this branding too – the little spiky thorns on the letters feed into our wild rose imagery. Jess has always had a rose motif within the branding for Rosy Revolver, we just shifted it to a Dog Rose – these wild plants grow by climbing up other plants and shrubs for support. This represents Jess’s online courses and resources and in person workshops where she helps others who have no formal silversmith training to create work they can feel proud of, supporting them through the process.

At the end of the process Jess said:

“I’m thrilled with the care and thoughtfulness Meg put into my brand design. Absolutely cannot recommend her enough – if you want something custom, curated, meaningful, and of the highest quality – Lemon & Birch is your best bet.


If you are interested in working with me on new branding for your business please have a look at my services page and get in touch. I can’t wait to hear from you!

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To me, being visible in your business of course means being ‘seen’, but it also means being heard and understood. I’ll be honest, I’m not the most confident person, but I have found comfort in sharing who I really am through social media and my website because it has connected me to people that ‘get me’.

When you find those people that understand, those people that are on the same wavelength as you…that’s where the magic is.

Those are the work relationships that are going to make being self-employed both enjoyable AND profitable. Those are the people that are going to be loyal followers and buyers. Those are the people that are going to champion your business whenever they can – you make sense to them.

The only way you’re going to find these people is to BE VISIBLE in all your perfect imperfectness.

Why does being visible matter?

I know that how we are perceived by other people is something we all worry about. It’s natural, even the most confident people can’t help that. What I think is important though is to show up anyway, as our most authentic selves.

I grew up, as I think you reading this will have too, before social media was a thing. The people I saw on TV and in films were heavily stereotyped – one thing or the other, no in-betweens. What we learn as we get older is that people aren’t really ever one thing or the other. We’re all multi-faceted, ever-evolving, and endlessly interesting!

What I love about the internet and social media, is that it allows us to be seen just as we are. There’s no casting director, no one to tell you what to wear, what to say, or how to show up. Real people telling real stories. You write the script, you set the scene, you can be inspirational just by being your very own self.

On social media I’ve found people that look like me. People that don’t look like me. People that have a similar story to me, and people that grew up in a different country and culture. I’m friends with people that have disabilities, both visible and invisible. I’m friends with people who are on the same journey as me and I’ve been allowed an insight into journeys I might never have known about if those people had not been visible.

I learn every day about things from different perspectives to my own. Social media gets a bad rep, but I believe when it’s used wisely it helps us all to realise we’re more similar to each other than we think.

People buy from people, and when you are visible and you share yourself and your story, people get to know you. They root for you, they want you to succeed.

We really are in the ‘age of the small business’. People like you and me are choosing to spend their hard earned cash with other people just like you and me.

Be visible so that people can find your amazing business and connect with you on a deeper level.

Be visible so that the person who feels alone in their journey realises they aren’t as alone as they thought.

Be visible so that people understand why you do what you do and understand where your passion comes from.

Be visible so that someone who doesn’t feel pretty enough, or clever enough, or skinny enough realises that none of that really matters.

Ways to be visible

Being visible doesn’t always have to mean showing your face, but that’s absolutely a good place to start!

After having a brand photoshoot this time last year and starting to show my face more on my website and especially on social media, my engagement levels and the sense of community around my brand increased really quickly.

I also started sharing longer captions on Instagram just over a year ago alongside my images, sharing snippets of my business journey, snippets about my personal life, and just my general musings on business and my lifestyle.

Being visible can be as simple as sharing a picture of your workspace, or the beautiful view on your weekend walk. I truly believe that social media can help you grow your business when you use it as it was originally intended to be used and don’t just try to sell all the time.

  • Invest in a personal branding photoshoot if you can. Images of you at work, creating your products, and/or lifestyle images of you just in your favourite outfit, doing things that you love. Let people have that small window into your life. A recent client of mine said she hired me because she felt really connected to me because of the images of myself and my world I share. If you’re in a competitive industry (like I am) a clients feeling of connection to you could be the tipping point to them hiring you over someone else.
  • Start sharing longer captions alongside your images on social media. It might feel like a lot of work in the beginning, but I promise you will get used to it. You don’t need to write an essay each time, but can you explain a little more about the product you’re sharing, or your process, or you business journey?
  • Write down your boundaries about personal things you feel like you can share and things that you definitely don’t want to share. Thinking about this beforehand will help you to partition things off, no one is asking you to bare all.
  • Have a little notebook to write down any thoughts and musings you have throughout the week before you forget them. You can expand on your thoughts when you write your captions. Having a starting point makes it so much easier to write so you’re not faced with that blank box.
  • Use an app like Preview to upload your photos, plan how your grid looks, and write some captions beforehand. Don’t feel like you have to plan it all out way in advance though, sometimes I just write a caption as I upload a photo, sometimes I write it in the morning and post in the evening, and sometimes I might plan it a couple of days in advance if it feels like a big or hard thing to share so I can reflect on what I’ve written before posting.
  • Talk about your day or your week on Stories, and don’t apologise for wearing makeup/not wearing makeup, making your hair look nice/not making your hair look nice, looking tired, looking happy, feeling sad, feeling overwhelmed. Just tell it like it is, no one needs an apology unless you’ve actually done something wrong.

However you currently feel about being more visible, I promise that it’s not as scary as it might seem. Start small if you need to, all those small steps add up. Most people are actually lovely and you’re very unlikely to get anything but love and support when you share more of yourself.

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