Brand Design for Membership Community

I was super excited when Anna Dunleavy got in touch with me about her branding via Instagram. We had been following along with each other for a while and I loved all the work she was doing. I knew she was a personal branding photographer and had recently set up her community – Fearless Hustle Collective.

Anna created the Fearless Hustle Collective to provide a supportive community of likeminded female creatives where everyone can help each other on the way to achieving their goals.

There are a few different elements within the Fearless Hustle Collective. There’s the super valuable paid membership club where Anna provides group coaching calls, monthly expert sessions, accountability calls, downloadable worksheets, and a closed Facebook group.

She also has monthly in-person meet-ups in Nottingham (UK), and a podcast where she talks to other business owners and creatives to share their stories and the nuggets of wisdom they’ve learnt along the way.

Anna felt that she was struggling to grow her reach because her branding wasn’t memorable enough and didn’t stand out. She wanted a look that other female business owners would feel connected and drawn to. Anna has a real spiritual side (like myself) so we were inspired by sun and moon symbolism and I dived deeper into other symbols and their meanings in parts of the branding too.

I also created the three sigils shown in the following images that incorporate the moon along with symbols of strength and support, clarity, and wisdom for each section of Anna’s business. A sigil is where you set an intention and then distill that message down into a meaningful image or design. The sigils feel like a tangible representation of the benefits of being part of the Fearless Hustle Collective.

After sending through the first brand design draft to Anna, she had this to say: “YOU HAVE BLOWN ME AWAY!!! The branding is everything I wanted and more. It couldn’t have felt more me if you tried! And I can’t tell you how thoughtful the sigils are. Thank you so much for all of your hard work. I’m honestly so so happy, and can’t wait to start using the branding. Thank you!”

I hit the nail on the head first time with this design and after a small tweak to the weight of some of the text, we were good to move onto collateral items such as business cards and blog graphic templates!

If you’re looking for a stand-out design for your brand please get in touch, I take on a very limited number of projects each month

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