Brand Identity Design for Jeweler – Silent Goddess Art Jewelry

Laney from Silent Goddess Art Jewelry got in touch via Instagram after seeing the work I’d done for fellow jeweler Rosy Revolver. I’m always so pleased to be able to work with jewelers because I specialised in jewelry design and silversmithing in my Art degree. I later got into branding and graphic design via a corporate role – it’s so much fun to be able to combine my knowledge and expertise in these two industries and create beautiful, multi-faceted brand identities that really show the heart and soul of my clients’ work, but that also allow them to grow.

This is exactly what Laney needed – a brand identity that felt true to her work now, but that would allow her work to evolve and grow over time.

Here’s the summary of how Laney’s brand needed to feel:

A BRANDING EXPERIENCE that MAKES YOUR AUDIENCE FEEL CALM and REFLECTIVE as they DISCOVER YOUR JEWELRY PIECES and products  – an identity that is CLEAN but WARM and NATURE-DRIVEN, with a DISTINCTIVE edge.

(This addresses 2 key things to help keep your brand consistent and strategic: (1) how you want to make people feel and (2) what words that you want them to associate with your business.)

I put together the mood board below first, before diving into the design phase.

I was able to create a brand identity that Laney loved during the first design phase! See part of the process of bringing it all together below, plus a closer look at each element.

Main logo design over an original painted background created on Procreate/iPadPro
Main logo
Secondary Logo
Secondary logo
Circular logo and makers marks

After working together Laney said:

From the first moment Meg sent over a preview of the branding package she created for me, I’ve been pretty speechless and I find myself in that same predicament as I’m writing this. I HIGHLY encourage you to reach out to Meg if you are interested in branding for your business. She did such an outstanding job and is so wonderful to work with. Meg, I continue to be in awe of the package you created for me. You are incredible. Thank you ⚒️🌲🏔🌙


If you’re looking for stunning, professional branding head on over to my services page to see the packages I’m currently offering.

Please do get in touch if you have any questions, the chat box in the bottom right of the page is the quickest way to chat to me!

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