The very lovely Lauren from Lauren Clegg Jewellery completed my branding mini course recently. She has created the most lovely branding for her business, take a look below 😍 and then read her thoughts about the course.
Before you went through the course, how were you feeling about rebranding?
OK ish about it. I had done my previous logos for two different businesses, however I had never really done the ‘fuller branding’, and that it where I felt I needed some help.
While you were working through the course, were there any particular light-bulb moments you had?
I think the part about seasonal branding really stood out to me. But to be honest it was all so good.
What was the most helpful piece of info or lesson for you and why?
Like I said I really valued all of it. I think I probably gained the most insight from the journaling prompts that really got me thinking about my brand and what I wanted it to say. A lot of other courses focus so much on the ‘ideal client’, that I think previously I had been focussing far too much on them. Which is obviously important as my product is for them, but I had lost the ‘me’ part of my branding I think, which is the soul of it I guess. Going through those journal questions really helped me get clear on what I stand for, and what I want my jewellery (and therefore my brand) to represent and say. I also really liked how practical it was. You can really follow along and implement what you explain in each video as you go if you wish. So the course gave me something really tangible to go away and work with, like the branding sentence at the end, or even the websites you can use to help make your logo etc.
Did the format of 20-30 minute self-paced lessons, notes, and then feedback and help inside the community work well for you?
Yes perfect for me, especially as a busy mum with little kids. If I see a training course and the video content is longer than an hour, I am immediately put off, as I don’t know when I will get an hour to sit down and pay it attention. However 20 mins is the perfect amount of time to watch when you are getting ready, sorting the dinner or doing the washing up. And yes, even though I haven’t needed to use the community space much, having it there and being able to utilize it when needed was invaluable for me. Especially when I reached out for advice and you gave me really honest feedback (which I value so much) and some pointers on where to go with and and how to improve, and reminded me of the contrast and the seasonal branding. That’s when I realised that the initial logo just wasn’t saying what I wanted it to say, and started afresh. I’m so glad I did.
Now that you have worked through the course and created your new branding, how do you feel?
I am very happy with my logo, and I’ve had lots of lovely feedback about it too. But it’s not just that, its all the stuff underlying the logo, the heart and soul of my brand which I now feel so clear on. Before I did my rebrand, I wasn’t even sure on what type of jewellery to make, and which direction to go with it. Going through this process has helped me to drill down on my direction. By just thinking about my values and the keywords that I wanted to reflect my brand, it has helped me create a vision for the type of jewellery I want to make going forward, and I have been able to create the logo and the visual elements that really embody that. So thank you so much, I’m over the moon.
You can read more about the symbolism behind Lauren’s logo icon on here instagram post here.
Learn more about the course and enrol here! (You can watch the first video for free)