the blog

Laney from Silent Goddess Art Jewelry got in touch via Instagram after seeing the work I’d done for fellow jeweler Rosy Revolver. I’m always so pleased to be able to work with jewelers because I specialised in jewelry design and silversmithing in my Art degree. I later got into branding and graphic design via a corporate role – it’s so much fun to be able to combine my knowledge and expertise in these two industries and create beautiful, multi-faceted brand identities that really show the heart and soul of my clients’ work, but that also allow them to grow.

This is exactly what Laney needed – a brand identity that felt true to her work now, but that would allow her work to evolve and grow over time.

Here’s the summary of how Laney’s brand needed to feel:

A BRANDING EXPERIENCE that MAKES YOUR AUDIENCE FEEL CALM and REFLECTIVE as they DISCOVER YOUR JEWELRY PIECES and products  – an identity that is CLEAN but WARM and NATURE-DRIVEN, with a DISTINCTIVE edge.

(This addresses 2 key things to help keep your brand consistent and strategic: (1) how you want to make people feel and (2) what words that you want them to associate with your business.)

I put together the mood board below first, before diving into the design phase.

I was able to create a brand identity that Laney loved during the first design phase! See part of the process of bringing it all together below, plus a closer look at each element.

Main logo design over an original painted background created on Procreate/iPadPro
Main logo
Secondary Logo
Secondary logo
Circular logo and makers marks

After working together Laney said:

From the first moment Meg sent over a preview of the branding package she created for me, I’ve been pretty speechless and I find myself in that same predicament as I’m writing this. I HIGHLY encourage you to reach out to Meg if you are interested in branding for your business. She did such an outstanding job and is so wonderful to work with. Meg, I continue to be in awe of the package you created for me. You are incredible. Thank you ⚒️🌲🏔🌙


If you’re looking for stunning, professional branding head on over to my services page to see the packages I’m currently offering.

Please do get in touch if you have any questions, the chat box in the bottom right of the page is the quickest way to chat to me!

Read more

Safiyyah approached me via Instagram and asked me to create a Brand Identity Design for her business and I couldn’t wait to get started working with her!

Safiyyah is a British born artist and textile designer based in Birmingham. She specialises in floral print and pattern, taking inspiration from her original art work.

Her unique watercolour style embodies the magical unexpected beauty and wilderness found in nature, with all its imperfections. Safiyyah’s style encapsulates nature in its entirety as she strives to transport you to a world full of enchantment and beauty through her art.

https://safiyyahstudio.co.uk/about_safiyyah_floral_designs

Her audience for her beautiful nature inspired artwork had grown quickly on Instagram and so she wanted to make sure her website and the packaging for her paintings and products was professional and created a beautiful client and customer experience.

Here is our goal for how the Safiyyah Studio Brand Identity needed to feel.

A BRANDING EXPERIENCE that MAKES YOUR AUDIENCE FEEL ENCHANTED and SOOTHED as they DISCOVER YOUR ART – an identity that is TIMELESS, with an IMPERFECT and APPROACHABLE edge.

This addresses 2 key things to help keep your brand consistent and strategic: (1) how you want to make people feel and (2) what words that you want them to associate with your business.

After we were on the same page about how the brand identity needed to feel, I put together a mood board to show the direction.

After the mood board phase I was excited to dive into the design and I managed to create something Safiyyah loved during the first design round!

I created a unique typography logo, hand-drawn the leaves and branches, and overlaid them with Safiyyah’s own watercolour work and photographs.

I used overlay effects in InDesign so that the different layers of the background somewhat blend together to create this gorgeous textural effect. It bridges the gap between Safiyyahs floral artwork and her landscapes and feels distinctive without taking the emphasis away from her art.

See the process video of the brand identity I designed for her, along with a closer view of all the details below!

Main logo design
Main logo and colour palette
Typography logo with green textured botanical background
Logo design for Safiyyah’s watercolour landscape series
Circular logo
S monogram design
Tagline design
Product packaging

Here’s what Safiyyah said about working with me:

Meg from Lemon & Birch was a joy to work with. She just completely understood me and my brand and created something that was full of magic and soul. She helped me create beautiful cohesive brand packaging that evokes a feeling of enchantment!

Safiyyah


If you’re looking for stunning, professional branding head on over to my services page to see the packages I’m currently offering.

Please do get in touch if you have any questions, the chat box in the bottom right of the page is the quickest way to chat to me!

Read more

May will soon become June and this year (2020-2021) has certainly been one I will never forget. I’ve had some amazing opportunities to work with some incredible businesses and had my largest earning month to date in March, but there’s also been a couple of things that really didn’t go to plan.

I had to terminate the contract for one project I was really excited about working on. It’s the first time this has ever happened to me and I’ll be honest and say it really knocked my confidence. The client paid a deposit, we had our kick-off call to make a start which went really well, but there was information I was waiting on.

I asked multiple times for the information I needed and in the end really couldn’t wait any longer. After not hearing anything for over a month I offered to restart the project at a later date (with no restart fee) but have had to shelve it for now with the earnings from it I was expecting to make crossed out of my books. I still haven’t heard anything!

That, coupled with the easing of lockdown in Britain where everyone is happy to be able to see friends and family again (and rightly so) has made for a slower couple of months in terms of earnings compared to my mega month in March. I’m STILL learning, after 4-5 years in business that this is just the way it works.

It’s an ebb and flow, a seasonal rhythm, yet it still catches me off guard. You have times where your business makes you feel like you’re on the top of the world, and then something shifts, and you’re second guessing whether you’re doing the right thing, whether you’re really cut out for running a business.

I’m learning that everything moves with the seasons – my business tends to be busy for bookings from late Summer through to Spring, it’s that ‘back to school’ energy where everyone is hyper focused on starting new things, and it’s the same with the new year too.

That energy runs all the way until about now, where everyone seems to just slow down. It makes sense now I’m thinking about it, Summer is to be enjoyed, it’s for relaxing and going on holidays (staycations this year maybe!). And I think I need to let myself ease into that too. Soon enough the energy will shift again, and if I don’t let myself rest and be at peace with the season I’m in, I won’t be ready to be swept up in all that energy again. 

Sometimes though, it gets to the point where you just need a little sign from the universe that you’re in the right place and it’s ok to rest for a little while.

My sign came in the form of a message through my website:

“I came across your website last year & was COMPLETELY wowed by your work & your warm approach, WHICH SHINES THROUGH ON YOUR CORNER OF THE INTERNET. I wasn’t ready to “take the leap” in my own business then…but I am now. So where did I head to once I made this decision? Straight to you!”

A few days later, this lady has booked into my calendar and we’re looking forward to working together soon. It flowed with ease, no back and forth about scope and pricing, just warmth and excitement and it’s been an exchange that will stick in my mind for a long time.

It reminded me that the seeds you plant now might not bloom straight away. But some time in the not too distant future those flowers will spring up and you’ll realise the things you put in motion in the past made this happen TODAY 🌟

A potential client and customer that finds you will likely not book or buy straight away. They need to see you and hear from you multiple times until they’re at the point in their life when they ARE ready. Then you’re the obvious choice if what you’re sharing resonates with them and they’ve been reminded about you enough times.

Keep showing up, keep shining. You are seen even when no one ‘says’ they see you in this moment.

Read more

I was super excited when Anna Dunleavy got in touch with me about her branding via Instagram. We had been following along with each other for a while and I loved all the work she was doing. I knew she was a personal branding photographer and had recently set up her community – Fearless Hustle Collective.

Anna created the Fearless Hustle Collective to provide a supportive community of likeminded female creatives where everyone can help each other on the way to achieving their goals.

There are a few different elements within the Fearless Hustle Collective. There’s the super valuable paid membership club where Anna provides group coaching calls, monthly expert sessions, accountability calls, downloadable worksheets, and a closed Facebook group.

She also has monthly in-person meet-ups in Nottingham (UK), and a podcast where she talks to other business owners and creatives to share their stories and the nuggets of wisdom they’ve learnt along the way.

Anna felt that she was struggling to grow her reach because her branding wasn’t memorable enough and didn’t stand out. She wanted a look that other female business owners would feel connected and drawn to. Anna has a real spiritual side (like myself) so we were inspired by sun and moon symbolism and I dived deeper into other symbols and their meanings in parts of the branding too.

I also created the three sigils shown in the following images that incorporate the moon along with symbols of strength and support, clarity, and wisdom for each section of Anna’s business. A sigil is where you set an intention and then distill that message down into a meaningful image or design. The sigils feel like a tangible representation of the benefits of being part of the Fearless Hustle Collective.

After sending through the first brand design draft to Anna, she had this to say: “YOU HAVE BLOWN ME AWAY!!! The branding is everything I wanted and more. It couldn’t have felt more me if you tried! And I can’t tell you how thoughtful the sigils are. Thank you so much for all of your hard work. I’m honestly so so happy, and can’t wait to start using the branding. Thank you!”

I hit the nail on the head first time with this design and after a small tweak to the weight of some of the text, we were good to move onto collateral items such as business cards and blog graphic templates!

If you’re looking for a stand-out design for your brand please get in touch, I take on a very limited number of projects each month

Read more

Caro is an in-home family and newborn photographer who approached me via Instagram. She is also a passionate photography coach and mentor who is moving into the teaching world as another branch of her business.

With the shift in her services Caro knew it was time to update her branding so I created a bold, striking brand design for her that blends seamlessly with the stunning light and shadow play that is so distinctive in her photography.

Caro’s previous business name was Blue Cicada Photography – at the time of setting it up she was living away from her original home of Provence. Cicada’s reminded her of the summer months back at home and ‘blue’ came from the very unique blue of the Provence summer sky.

With a move back to France and a business that has evolved into teaching and mentoring alongside photography, Caro felt it was time to make her brand feel more like her.

She told me a story about how some types of Cicada’s stay underground in the dark until they shed the skin that has protected them while they were growing. Once that is done they come out into the sun and sing their hearts out. This is a beautiful metaphor for where Caro is at with her business – she’s ready to celebrate her hard work over the years and be the name and face of her business.

After reading this story I knew we had to keep Cicada imagery in Caro’s branding even though she was changing the name because it represents her business journey so well.

I put together the mood board below as a starting point for the project.

I combined hand-drawn Cicada wings with bold but refined typography that plays on the light and shadows that are a distinctive part of Caro’s photography. I overlapped the 2 hand-drawn wings to create the rectangular mark on the right shown below.

And below you can see a GIF animation of me creating the custom typography logo.

In the below submark, the word Caro is rising out from the circle to show that she is bringing herself to the surface. We chose colours that feel warm but dramatic to strike the balance between compassion and strength.

This was the very first concept I created for Caro following on from the approved mood board and she fell in love with it right away! She said: “It feels like you have materialised my vision…I feel elevated and energised!” To finish off, I also created some instagram templates for Caro, a business card design, and a keynote presentation for her training sessions.


If you are interested in working with me on new branding for your business please have a look at my services page and get in touch. I can’t wait to hear from you!

Read more

Jess from Rosy Revolver contacted me via my website after finding me on Pinterest and we immediately knew we were a great fit for working together!

Jess is a Silversmith and a Jewelry Instructor with online courses – I studied some Silversmithing back during my college degree and so having some working knowledge of her industry meant I understood her business easily and intuitively.

At the beginning Jess said:

I’m struggling to bring all the aspects of my business into one brand image – partly because I sell to jewelry consumers but also to other silversmiths. The one thing I know for sure about my client is that she’s highly create and individual… beyond that, I struggle with how to get started, finding the time to create the brand I know in my heart that RosyRevolver could be, and creating beautiful visuals that translate into the story that my jewelry and company try to tell…

To unite all the parts of Jess’s business I created circular design that feeds into each of the logo varieties. It was so much fun to design with the wild rose theme and to make each design feel like a collection of trinkets – gathered, treasured, arranged.

Jess’s jewelry work is just like that – collections of repeating elements, sometimes including precious stones, vintage glass, African clay, and always with fine and sterling silvers.

She builds these materials into beautiful, wearable pieces that are bursting with stories to tell. It’s jewelry with heart and soul and history, ready for you to wear and layer with your own story and meaning after the many years you’ll treasure it.

Of course there was custom typography in this branding too – the little spiky thorns on the letters feed into our wild rose imagery. Jess has always had a rose motif within the branding for Rosy Revolver, we just shifted it to a Dog Rose – these wild plants grow by climbing up other plants and shrubs for support. This represents Jess’s online courses and resources and in person workshops where she helps others who have no formal silversmith training to create work they can feel proud of, supporting them through the process.

At the end of the process Jess said:

“I’m thrilled with the care and thoughtfulness Meg put into my brand design. Absolutely cannot recommend her enough – if you want something custom, curated, meaningful, and of the highest quality – Lemon & Birch is your best bet.


If you are interested in working with me on new branding for your business please have a look at my services page and get in touch. I can’t wait to hear from you!

Read more

2021 LEMON AND BIRCH  |  WEBSITE TEMPLATE DESIGN BY FLEUIRIR ONLINE