Colourful, Modern Brand Identity Design

The wonderful Shilpa hired me to design a colourful, modern brand identity design for her business Mindset, Mimi & Me! It was such a wonderful treat because the whole ethos behind her business made my heart sing!

We both worked with Bloc + Rose on our brand strategies. As a result of getting to know each other on the group calls for ‘The Bloc – Brand Container‘, Shilpa asked me to design her new branding.

At Mindset, Mimi & Me, the goal is to empower kids with self-worth by igniting their imagination. Shilpa translates the wisdom and self-development you have learned on your journey of self discovery into a language that kids love: storytelling, poetry and art.

You can all of the details of the branding below!

Shilpa wanted the branding to be bright and colourful, and to feel that it made sense for a brand creating poetry and art to appeal to children. It needed to be well designed, and modern enough to appeal to parents as well as children.

A last puzzle piece is that the branding needed to speak to Shilpa’s cultural roots. I did this through the shapes, motifs and colours used.

Can you see the shape of the Elephants trunk and how it is mirrored in the letter M throughout the logos and icons?

Colourful confetti, lotus flower shapes, and the teal mixed with the brighter colours all make this branding feel unique and fun with a modern edge. I had so much fun designing it!

Main logo design for Mindset, mimi and me. Colourful, modern elephant logo design inspired by Indian heritage
Main logo design for Mindset, mimi and me. Colourful, modern elephant logo design inspired by Indian heritage
Tagline design for Mindset, mimi and me. Colourful, modern elephant logo design inspired by Indian heritage
Tagline design for Mindset, mimi and me. Colourful, modern elephant logo design inspired by Indian heritage
pattern design for Mindset, mimi and me. Colourful, modern elephant logo design inspired by Indian heritage
Pattern design for Mindset, mimi and me. Colourful, modern elephant logo design inspired by Indian heritage
Tagline design for Mindset, mimi and me. Colourful, modern elephant logo design inspired by Indian heritage
Tagline design for Mindset, mimi and me. Colourful, modern elephant logo design inspired by Indian heritage
Alternative design for Mindset, mimi and me. Colourful, modern elephant logo design inspired by Indian heritage
Icon logo designs for Mindset, mimi and me. Colourful, modern elephant logo design inspired by Indian heritage

Looking for a brand designer yourself?

Would you like to work together on a colourful, modern brand identity design for your business? You can see the main package I have on offer along with the pricing here. Alternatively, get in touch to discuss a custom branding package.

Not sure where to begin? Need help demystifying the branding process? No worries, I’ve got you covered! Head over to the Rebrand Roadmap, a 5 part branding mini course – watch the first video for free 🙂

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