The wonderful Shilpa hired me to design a colourful, modern brand identity design for her business Mindset, Mimi & Me! It was such a wonderful treat because the whole ethos behind her business made my heart sing!
We both worked with Bloc + Rose on our brand strategies. As a result of getting to know each other on the group calls for ‘The Bloc – Brand Container‘, Shilpa asked me to design her new branding.
At Mindset, Mimi & Me, the goal is to empower kids with self-worth by igniting their imagination. Shilpa translates the wisdom and self-development you have learned on your journey of self discovery into a language that kids love: storytelling, poetry and art.
You can all of the details of the branding below!
Shilpa wanted the branding to be bright and colourful, and to feel that it made sense for a brand creating poetry and art to appeal to children. It needed to be well designed, and modern enough to appeal to parents as well as children.
A last puzzle piece is that the branding needed to speak to Shilpa’s cultural roots. I did this through the shapes, motifs and colours used.
Can you see the shape of the Elephants trunk and how it is mirrored in the letter M throughout the logos and icons?
Colourful confetti, lotus flower shapes, and the teal mixed with the brighter colours all make this branding feel unique and fun with a modern edge. I had so much fun designing it!
Looking for a brand designer yourself?
Would you like to work together on a colourful, modern brand identity design for your business? You can get in touch to discuss packages or a custom branding package.
