Laney from Silent Goddess Art Jewelry got in touch via Instagram after seeing the work I’d done for fellow jeweler Rosy Revolver. I’m always so pleased to be able to work with jewelers because I specialised in jewelry design and silversmithing in my Art degree. I later got into branding and graphic design via a corporate role – it’s so much fun to be able to combine my knowledge and expertise in these two industries and create beautiful, multi-faceted brand identities that really show the heart and soul of my clients’ work, but that also allow them to grow.

This is exactly what Laney needed – a brand identity that felt true to her work now, but that would allow her work to evolve and grow over time.

Here’s the summary of how Laney’s brand needed to feel:

A BRANDING EXPERIENCE that MAKES YOUR AUDIENCE FEEL CALM and REFLECTIVE as they DISCOVER YOUR JEWELRY PIECES and products  – an identity that is CLEAN but WARM and NATURE-DRIVEN, with a DISTINCTIVE edge.

(This addresses 2 key things to help keep your brand consistent and strategic: (1) how you want to make people feel and (2) what words that you want them to associate with your business.)

I put together the mood board below first, before diving into the design phase.

I was able to create a brand identity that Laney loved during the first design phase! See part of the process of bringing it all together below, plus a closer look at each element.

After working together Laney said:

From the first moment Meg sent over a preview of the branding package she created for me, I’ve been pretty speechless and I find myself in that same predicament as I’m writing this. I HIGHLY encourage you to reach out to Meg if you are interested in branding for your business. She did such an outstanding job and is so wonderful to work with. Meg, I continue to be in awe of the package you created for me. You are incredible. Thank you ⚒️???

If you’re looking for stunning, professional branding let’s work together in my Unfurl Your Brand package.

You can also join my email list below for branding tips, advice, and updates on new packages and availability.

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Safiyyah approached me via Instagram and asked me to create a Brand Identity Design for her business and I couldn’t wait to get started working with her!

Safiyyah is a British born artist and textile designer based in Birmingham. She specialises in floral print and pattern, taking inspiration from her original art work.

Her unique watercolour style embodies the magical unexpected beauty and wilderness found in nature, with all its imperfections. Safiyyah’s style encapsulates nature in its entirety as she strives to transport you to a world full of enchantment and beauty through her art.

Her audience for her beautiful nature inspired artwork had grown quickly on Instagram and so she wanted to make sure her website and the packaging for her paintings and products was professional and created a beautiful client and customer experience.

Here is our goal for how the Safiyyah Studio Brand Identity needed to feel.

A BRANDING EXPERIENCE that MAKES YOUR AUDIENCE FEEL ENCHANTED and SOOTHED as they DISCOVER YOUR ART – an identity that is TIMELESS, with an IMPERFECT and APPROACHABLE edge.

This addresses 2 key things to help keep your brand consistent and strategic: (1) how you want to make people feel and (2) what words that you want them to associate with your business.

After we were on the same page about how the brand identity needed to feel, I put together a mood board to show the direction.

After the mood board phase I was excited to dive into the design and I managed to create something Safiyyah loved during the first design round!

I created a unique typography logo, hand-drawn the leaves and branches, and overlaid them with Safiyyah’s own watercolour work and photographs.

I used overlay effects in InDesign so that the different layers of the background somewhat blend together to create this gorgeous textural effect. It bridges the gap between Safiyyahs floral artwork and her landscapes and feels distinctive without taking the emphasis away from her art.

See the process video of the brand identity I designed for her, along with a closer view of all the details below!

The Design Process

Final Logo and Brand Design elements

Here’s what Safiyyah said about working with me:

“Meg was a joy to work with! She just completely understood me and my brand and created something that is full of magic and soul. She helped me create beautiful, cohesive brand packagind that evokes a feeling of enchantment!”

Looking for a designer for your brand?

If you’re looking for stunning, professional branding head let’s work together in my Unfurl Your Brand package.

You can also join my email list below for branding tips and advice, new work and availability.

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