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When you have an inkling you want to rebrand your business, it might start to make you feel unconfident to show up and share what you do with the world. Or perhaps it’s the other way round. You’re feeling unconfident and you’ve realised you need to shake things up with a rebrand.
A rebrand isn’t the absolute be all and end all. There are many ways to gain confidence (like working with a brand strategist, self-confidence or business coach, or getting help in any area of your business that feels sticky).
It is true however, that a new brand identity will help you to raise your vibration and bring some new energy into your business and build momentum.
You brand for the future; the ‘you’ that’s a couple of steps ahead. This helps you to shift energy and meet the vibration of this new season in your business and get you moving towards it.
It’s important to note that a brand identity on its own won’t bring you more clients, customers, and recognition. You and your actions combined with your wonderful new brand identity – that’s what’s going to move you forwards.
You need to be fully behind your new branding and so there are certain steps to take to make sure that it speaks of your soul and really represents what you do and the impact you want to have on the world.
When you’re fully behind your new branding you’re going to feel more confident to share everything you’re doing with the world.
So, where to start when rebranding?
It helps to go back to basics and make sure you understand what your brand identity and all the moving parts within it need to do.
Once you have a handle on the purpose of each moving part you can review and assess what you already have through a new lens. Ask yourself if each part is functioning as it should be.
This first puzzle piece is one I find my clients have sometimes missed in the past. Having knowledge of what each item is supposed to do means you’ll know when your branding or rebranding efforts are on track. It also means that your efforts are going to be cost and time effective.
What’s the purpose of my brand identity?
Creating a brand identity really is simply telling your brand story through typography, imagery, illustration (if that’s needed), and colour.
If we’re talking about your brand as a whole, you’re telling the story through your words and actions too.
Storytelling with visual branding isn’t linear. Think of it as “Telling a story with layering”. Layering up different elements in your brand to build up a technicolour picture.
When you’re thinking about all the layers in your branding rather than simply the logo and maybe the flat block colours, that’s when you start to build a brand identity that feels technicolour, evocative, exciting.
What’s the purpose of each part within my brand identity?
I have a 20 minute video for you all about demystifying what branding is and what the purpose of each part of the identity is. It’s the first of 5 videos in my branding mini course, The Rebrand Roadmap.
You can sign up to my online course cabin The Tree House to watch this first video for free!
Click the video below to go to the Course page.
And here’s what other people have said about the full mini course:
“Thank you so much for sharing your knowledge and insight in such a clear, simple to understand and accessible way. It was exactly what I was looking for. A framework to get me started, and a few insider tips too. I will be dipping in and out of it again and again over the next few months I think as I start thinking more in depth about my rebrand. I just wanted to let you know how happy I am with it.” – Lauren Clegg Jewellery
“I have been working on a logo after watching and working through the Rebrand Roadmap. It was so so good – thank you Meg! I got so much out of it, useful information, tips and tricks. I have really enjoyed the whole process.” – Kathryn Goddard Photography
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Since I’ve become a Mother, and as the years pass, the weight of all it is to be a woman pushes my feet more firmly into the ground. I feel the roots there now, growing from my feet simultaneously backwards and forwards in time.
Did you know that when your Grandmother carried your Mother in her womb, you were a tiny egg in your Mother’s ovaries? Three generations, connected. Sharing space. Maiden, Mother, Crone. The Triple Goddess.
This fact brings me comfort because I didn’t meet my Grandmother, she passed when my Mum was only 9. But I existed in her womb once.
As I think about this, I imagine what life was like for her, and for the 3 generations of women before that she and I are both connected to. Nesting dolls inside nesting dolls, spanning centuries.
Oh, how far we have come, but how far there is still to go.
The IWD website says “Are you in? Will you embrace equity? Show the world your huge embrace. Strike the IWD #EmbraceEquity pose to show solidarity.”
Yes, I am in. I’ve been in it since the beginning.
We’re connected to those that we owe this current iteration of ‘liberation’ to. We’re living it.
We lived it inside our Grandmother’s womb as she lived it inside her own Grandmother’s womb. We are nesting dolls.
We don’t need to strike a pose and use a hashtag to hold deeply nuanced feelings about equity, equality and all the ways we might both benefit and not benefit from the intersections and gaps. I don’t feel like celebrating when we’re living it, still.
Here’s what I’m doing every day to carry on the legacy of the women that came before me.
- Raising my boy to be an ally
- Modelling to those we come in contact with what our version of equality looks like as a family – eg. more equal household and family duties.
- Offering this ‘free to you’ online community space for women in business with high quality articles and access to advice – to give what I wished I’d had, with reverence for every person who has paid me with their time, energy, or money along my business journey so far. There’s a mission statement brewing in my mind.
- Actively looking for ways I can collaborate and co-create with the women around me, in life and in business, so we rise together.
- Became a founding member of Pregnant then Screwed for £3.50 a month
What I want to assure you is that what you are already doing is enough. Whether you’re raising the next generation, modelling behaviour, having important discussions, or simply existing as yourself, it is enough.
We are nesting dolls ✨
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