Jess from Rosy Revolver contacted me via my website after finding me on Pinterest and we immediately knew we were a great fit for working together!
Jess is a Silversmith and a Jewelry Instructor with online courses – I studied some Silversmithing back during my college degree and so having some working knowledge of her industry meant I understood her business easily and intuitively.
At the beginning Jess said:
“I’m struggling to bring all the aspects of my business into one brand image – partly because I sell to jewelry consumers but also to other silversmiths. The one thing I know for sure about my client is that she’s highly create and individual… beyond that, I struggle with how to get started, finding the time to create the brand I know in my heart that RosyRevolver could be, and creating beautiful visuals that translate into the story that my jewelry and company try to tell…“
To unite all the parts of Jess’s business I created circular design that feeds into each of the logo varieties. It was so much fun to design with the wild rose theme and to make each design feel like a collection of trinkets – gathered, treasured, arranged.
Jess’s jewelry work is just like that – collections of repeating elements, sometimes including precious stones, vintage glass, African clay, and always with fine and sterling silvers.
She builds these materials into beautiful, wearable pieces that are bursting with stories to tell. It’s jewelry with heart and soul and history, ready for you to wear and layer with your own story and meaning after the many years you’ll treasure it.
Of course there was custom typography in this branding too – the little spiky thorns on the letters feed into our wild rose imagery. Jess has always had a rose motif within the branding for Rosy Revolver, we just shifted it to a Dog Rose – these wild plants grow by climbing up other plants and shrubs for support. This represents Jess’s online courses and resources and in person workshops where she helps others who have no formal silversmith training to create work they can feel proud of, supporting them through the process.
At the end of the process Jess said:
“I’m thrilled with the care and thoughtfulness Meg put into my brand design. Absolutely cannot recommend her enough – if you want something custom, curated, meaningful, and of the highest quality – Lemon & Birch is your best bet.“
Safiyyah approached me via Instagram and asked me to create a Brand Identity Design for her business and I couldn’t wait to get started working with her!
Safiyyah is a British born artist and textile designer based in Birmingham. She specialises in floral print and pattern, taking inspiration from her original art work.
Her unique watercolour style embodies the magical unexpected beauty and wilderness found in nature, with all its imperfections. Safiyyah’s style encapsulates nature in its entirety as she strives to transport you to a world full of enchantment and beauty through her art.
Her audience for her beautiful nature inspired artwork had grown quickly on Instagram and so she wanted to make sure her website and the packaging for her paintings and products was professional and created a beautiful client and customer experience.
Here is our goal for how the Safiyyah Studio Brand Identity needed to feel.
A BRANDING EXPERIENCE that MAKES YOUR AUDIENCE FEEL ENCHANTED and SOOTHED as they DISCOVER YOUR ART – an identity that is TIMELESS, with an IMPERFECT and APPROACHABLE edge.
This addresses 2 key things to help keep your brand consistent and strategic: (1) how you want to make people feel and (2) what words that you want them to associate with your business.
After we were on the same page about how the brand identity needed to feel, I put together a mood board to show the direction.
After the mood board phase I was excited to dive into the design and I managed to create something Safiyyah loved during the first design round!
I created a unique typography logo, hand-drawn the leaves and branches, and overlaid them with Safiyyah’s own watercolour work and photographs.
I used overlay effects in InDesign so that the different layers of the background somewhat blend together to create this gorgeous textural effect. It bridges the gap between Safiyyahs floral artwork and her landscapes and feels distinctive without taking the emphasis away from her art.
See the process video of the brand identity I designed for her, along with a closer view of all the details below!
Here’s what Safiyyah said about working with me:
Meg from Lemon & Birch was a joy to work with. She just completely understood me and my brand and created something that was full of magic and soul. She helped me create beautiful cohesive brand packaging that evokes a feeling of enchantment!
If you’re looking for stunning, professional branding head on over to my services page to see the packages I’m currently offering.
Please do get in touch if you have any questions, the chat box in the bottom right of the page is the quickest way to chat to me!