When you have an inkling you want to rebrand your business, it might start to make you feel unconfident to show up and share what you do with the world. Or perhaps it’s the other way round, you’re feeling unconfident and you’ve realised you need to shake things up with a rebrand.
A rebrand isn’t the absolute be all and end all, there are many ways to gain confidence (like working with a brand strategist, self-confidence or business coach, or getting help in any area of your business that feels sticky). But a new brand identity really will help you to raise your vibration and bring some new energy into your business and build momentum.
You brand for the future; the ‘you’ that’s a couple of steps ahead. This helps you to shift energy and meet the vibration of this new season in your business and get you moving towards it.
It’s important to note that a brand identity on its own won’t bring you more clients, customers, and recognition. It’s you and your actions combined with your wonderful new brand identity that are going to move you forwards. You need to be fully behind your new branding and so there are certain steps to take to make sure that it speaks of your soul and really represents what you do and the impact you want to have on the world.
When you’re fully behind your new branding you’re going to feel more confident to share everything you’re doing with the world.
So, where to start when rebranding?
It helps to go back to basics and make sure you understand what your brand identity and all the moving parts within it need to do.
Then, once you have a handle on the purpose of each moving part you can review and assess what you already have through a new lens, asking yourself if each part is functioning as it should be.
This first puzzle piece is one I find my clients have sometimes missed in the past. Having knowledge of what each item is supposed to do means you’ll know when your branding or rebranding efforts are on track and are going to be cost and time effective for you to do.
What’s the purpose of my brand identity?
Creating a brand identity really is simply telling your brand story through typography, imagery, illustration (if that’s needed), and colour.
If we’re talking about your brand as a whole, you’re telling the story through your words and actions too.
Storytelling with visual branding isn’t linear. Think of it as “Telling a story with layering”. Layering up different elements in your brand to build up a technicolour picture.
When you’re thinking about all the layers in your branding rather than simply the logo and maybe the flat block colours, that’s when you start to build a brand identity that feels technicolour, evocative, exciting.
What’s the purpose of each part within my brand identity?
I have a 20 minute video for you all about demystifying what branding is and what the purpose of each part of the identity is. It’s the first of 5 videos in my branding mini course, The Rebrand Roadmap.
You can sign up to my online course cabin The Tree House to watch this first video for free!
And here’s what other people have said about the full mini course:
“Thank you so much for sharing your knowledge and insight in such a clear, simple to understand and accessible way. It was exactly what I was looking for – a framework to get me started, and a few insider tips too. I will be dipping in and out of it again and again over the next few months I think as I start thinking more in depth about my rebrand. I just wanted to let you know how happy I am with it.” – Lauren Clegg Jewellery
“I have been working on a logo after watching and working through the Rebrand Roadmap – it was so so good – thank you Meg! I got so much out of it, useful information, tips and tricks – I have really enjoyed the whole process.” – Kathryn Goddard Photography