An inspiring look inside the branding process for FOREST Flower Studio, based in Hawarden, North Wales. My lovely client Emma just opened FOREST Flower Studio in North Wales so it’s the perfect time to share all the work we did together!
Discovery & Mood Board
Each project begins with a discovery phase. Emma booked onto Unfurl your Brand, worked through the short videos, and then filled in the Brand Discovery Workbook inside the online portal.
The Workbook is simply a series of questions designed to get you thinking about your brand in a slightly more structured way. It helps to focus your ideas and get them all written down in one place. There are also a few questions that are almost like journaling prompts aimed at teasing out thoughts and ideas that might not have come to light previously when thinking about your brand.
Once I’ve reviewed the info and we’ve chatted back and forth about ideas and themes, I put together a Mood Board and explanation of the Creative/Design direction we’ll be moving in. Below is just a small part of the presentation I put together.
Forest Flower Studio is:
A flower shop and floral design business based in Hawarden, North Wales. Emma’s work has a natural style with a focus on sustainable practices where possible.
The Forest Flower Studio brand is:
Natural, Enchanting, Approachable, Timeless, Mysterious, Serene, Well-crafted, Seasonal, Dramatic, Passionate
Image sources: Green apron in forest, Paper bag, Floral illustration, Foxglove in Forest.
Design Development
Once the mood board and creative direction has been signed off, the design work starts! Sometimes I’ll sketch on paper first, but in this case I headed straight onto the iPad and computer to draw and design as I had a good idea in my head about how the branding was going to look.
I worked on a few of the logo versions during the first design sprint, and then expanded on the branding in further design sprint weeks (these weeks can each be booked together or separately, there’s always a finished deliverable a the end of each week).
Take a peep at the design process in the video below.
The Result
Emma’s Experience
“I was looking for a graphic designer who would align with my own natural floristry style and really use the opportunity to be creative with the branding for my new shop. Meg’s intricate yet contemporary designs were a perfect fit for the brand.
Meg was so lovely to work with! She really takes the time to understand any existing ideas you have for the brand, so that when the first logos arrive, they’re exactly what you had in mind – but better!
In my own experience as a designer, it’s rare to find creatives who are so dedicated to the brief in this way.
Our communication through a mix of voice notes and messages was a little out of my comfort zone initially, but I found it to be a very effective way to respond to ideas. The questionnaire at the start of the process was really helpful – I found that it gave direction and purpose to my ideas.
Meg created a series of beautiful hand drawings to adorn the fonts of the logos and use interchangeably throughout the designs, and these have become a really key part of my branding and packaging.
I’m so pleased with the brand identity, the designs not only elevate the brand to justify the luxury look I’m aiming for, but also give clarity and purpose to the brand identity.”
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